 DAY
1 : THE ORIGINS OF FASHION IN FRANCE
AND THE MARKETING
OF THE FRENCH PRODUCTS
 Welcome at Charles
de Gaulle Airport or TGV station.
Accommodation in
an authentic
hotel***
in the center of Paris.
History and Fashion origins in France.
My
27 years of experience in Fashion in Paris.
The Museum of Fashion and
Textile,
Palais du Louvre, showing the evolution of the creativity.
 Lunch at Galerie du Louvre, followed by
the visit at Carrousel
du Louvre
where
take place the Fashion Shows
twice a year.
Why Paris is the capital of Fashion
and Luxury Products.
Basic elements of
Marketing
in France
for Fashion.
The characteristics
of the Parisian and foreign customers.
Market study process in Paris
:
Examples : Rue du Faubourg Saint Honoré
( From Colette to Hermès, for women's wear and
accessories),
Place de la Madeleine
and rue Royale, for men's wear and accessories).
Exotic dinner at Buddha Bar, rue Boissy d'Anglas.
DAY
2 : THE LEFT BANK AND ITS PARTICULARITY
THE RIGHT
BANK : HAUTE COUTURE
 Presentation of the Left
Bank,
district where comes a deep
and original cultural flair.
The Luxury world in Le Quartier Saint Germain
/ Raspail, as well as
in the "niche" boutiques of their
neighbourhood . Visits.
Lunch at Giorgio Armani, Place Saint
Germain des Prés.
The Merchandising
in the Golden Triangle : Couture and Prêt à
Porter Houses,
with comments of each
success story and its specific merchandising.
Show at Moulin Rouge, after a presentation
on Cinema
and Fashion.
My experience on the stars dressed
by designers.
DAY
3 : DEPARTMENT STORES MERCHANDISING AND FAREWELL EVENT
Merchandising in Department
Stores,
Boulevard Haussmann :
Examples
: Men's swear at Galeries Lafayette
Women's swear at Printemps
Street wear at
Citadium
Palais
Galliera exhibition, Fashion show or Professional Fair (according dates
and availability).
Last debriefing during the farewell lunch (Documents distribution).
Departure to Roissy Charles
de Gaulle airport or TGV station.
This program
is not contractual and could be modified according the
chosen dates and Fashion events.
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