 DAY
1 : WELCOME DAY IN PARIS
 Welcome at Charles
de Gaulle Airport or TGV station.
Accommodation in
an authentic
hotel***
in the center of Paris.
Presentation of
the program.
Welcome dinner at
La Brasserie Le
Boeuf sur le Toit.
DAY
2 : THE ORIGINS OF FASHION IN FRANCE
AND THE MARKETING
OF THE FRENCH PRODUCTS
 History and Fashion origins in France.
My 27 years of experience
in Fashion in Paris.
The Museum of Fashion
and Textile,
Palais du Louvre, showing the evolution
of the creativity.
Lunch at Galerie du Louvre, followed by
the visit at
Carrousel du Louvre
where take place the
Fashion Shows twice a year.
Why Paris is the capital
of Fashion and Luxury Products.
 Basic elements of
Marketing
in France
for Fashion.
The characteristics
of the Parisian and foreign customers.
Market study process in Paris
:
Examples : Rue du Faubourg Saint Honoré
( From Colette to Hermès, for women's wear
and accessories),
Place de la Madeleine and rue Royale, for
men's wear and accessories).
Exotic dinner at Buddha Bar, rue Boissy d'Anglas.
 DAY
3 : FASHION CREATION IN PARIS
How work the Design Offices. Example of accessories.
Products
life cycle
and reborn
brand
Marketing. Example.
Lunch with a Stylist.
The product birth, the collection
process
and production : visit of a
manufacturer
and the example at Sentier
district.
Fashion schools in Paris
and Fashion functions.
Dinner at the fashionable
Restaurant Costes, just near the famous Place Vendôme
where are located the most prestigious
jewellers
Chaumet, Van Cleef, Boucheron, Cartier ...
DAY
4 : THE LEFT BANK AND ITS PARTICULARITY
Presentation of the Left
Bank,
district where comes a deep and original cultural flair.
The Luxury world in Le Quartier Saint Germain
/ Raspail, as well as in the "niche" boutiques of their neighbourhood
. Visits.
Lunch at Giorgio Armani, Place Saint
Germain des Prés.
The whole Marketing
spirit in the Department Store "Le Bon Marché". Deep visit of
the Men's
wear and Accessories sections.
Surprise dinner in Saint Sulpice
district.
DAY
5 : THE RIGHT BANK, FROM THE HAUTE COUTURE TRIANGLE
D'OR
TO THE NEW "IN VOGUE" AREAS
 The Merchandising
in the Golden Triangle : Couture and Prêt à
Porter Houses,
with comments of each
success story and its specific merchandising.
Lunch at Cafe Blanc Courrèges.
Merchandising
in Department Stores, Boulevard Haussmann :
Examples
: Men's swear at Galeries Lafayette
Women's
wear at Printemps
Street
wear at
Citadium
End afternoon visit to the new "in
vogue" fashion areas, still on the Right Bank.
Show at Moulin Rouge, after a presentation
on Cinema
and Fashion.
My experience on the stars dressed
by designers.
DAY
6 : THE FASHION HOUSES, THEIR BRAND STRATEGY
AND
THEIR PROMOTION TOOLS
 The French Fashion
company profiles: from the largest group to
the fresh new designer. Contacts.
Their International
Business Development : by their own, license, franchise.
Press
offices and Public Relations. Activity and visit.
Lunch with a Marketing VIP.
Meeting at the Chambre Syndicale about Paris Professional
Exhibitions.
Magic
Cruise dinner on the River Seine on a magnificent
transparent boat :
an unforgettable
feeric night on "
Paris First Avenue".
DAY
7 : FAREWELL DAY EVENT 
Palais Galliera exhibition,
Fashion show or Professional Fair
(according
dates and availability).
Last debriefing during the farewell lunch (Documents distribution).
Departure to Roissy Charles
de Gaulle airport or TGV station.
This
program is not contractual and could be modified according
the chosen dates and Fashion events.
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